Things Go Better with Coconuts Program Strategies in Micronesia

Rody, Nancy (January 1978). "Things Go Better with Coconuts Program Strategies in Micronesia". Journal of Nutrition Education. 10 (1): 19–22. doi:10.1016/S0022-3182(78)80086-7. ISSN 0022-3182.

Abstract: A two-year nutrition education program was initiated in the U.S. Trust Territory of the Pacific Islands with the objective of promoting the increased utilization of indigenous foods and discouraging the use of expensive and nonessential imported foods. Program emphasis was placed on practical methods of changing nutrition practices and attitudes. Motivational techniques employed resulted in the reduction of soft drink importation and an increase in breastfeeding. Extent of behavioral change was measured directly by tax receipt data for soft drink consumption and through clinic observation for changes in infant feeding practices. By enlisting the active participation of honored persons and institutions and recognizing popular political views, support was achieved which enhanced efforts to modify food behavior through change in personal values.

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MAG: 2028256277
OpenAlex: W2028256277
CorpusID: 72041501